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Latest News

Monday, May 27, 2013

Neuromagic - Tricks of the Mind

  SEEING THROUGH ILLUSIONS
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Hi,

As a psychologist and Psychological Artist, I have been fascinated by how the principles used in magic, illusion and mind magic in particular can reveal so much about our human nature and behaviour. Now, neuromagic as well as psychology is learning from Mind Magic.

Neuromagic is brand new field of neuroscience that is being used to understand how magic affects and changes how we see the world. This in turn informs how we think and what we believe about ourselves and others.  For just one example of how magic is being used with neuroscience to study change blindness, go to mindsways.com/SNT#Neuromagic

Applied Advantage
Tapping Into The Personal Touch
Theater of the Mind
What People Say
What Is Psychological Artistry?
Get Your SNT Kit Now

As is often pointed out in portrayals of Sherlock Holmes; “we see but do not observe”. Our cognitive biases constantly distort and filter how we think. We are always under the control of stereotyping, confirmational bias, default effects and much more, basically as magicians know;

"we cannot believe what we see but we see what we believe”

The good news is that we do not need to be at the mercy of these thinking fallacies. As neuroscience shows us: we can change. Some go as far as to say that we actually have infinite plasticity, in other words, there is no limit to how much we can change ourselves or how we think.

The Show, Not Tell kit uses the principle that "all is not as it appears" to be able to illustrate this and how we see the world. This in turn affects how we act, think and behave, just as neuromagic shows us. The SNT kit has the tools built within it to help us change by making use of the infinite plasticity we all have and to do so with entertaining and enlightening ways. To see more, please go to mindsways.com/SNT/

APPLIED ADVANTAGE

The main idea behind the SNT kit is how you can use these ideas and techniques to add practical value to your delivery through:

  • Using MMI’s (Multiple Moments of Interest, Interaction & Insight)
  • Connecting emotionally and being relevant (emotional triggers)
  • Being memorable (giving people something novel to talk about)
  • Creating attraction (and making you stand out)
  • Increasing your delivery vocabulary
  • Bridging the innovation gap
  • Personal Touch delivery

TAPPING INTO THE PERSONAL TOUCH

The SNT Kit is an informative, entertaining and practical set of materials for you to use. The reasons for using the kit are many, including:

  • Curiosity
  • Learning something new
  • Interest in how the mind works
  • Adding variety to enliven their presentations
  • New and different approaches
  • Adding to their business practices
  • An increased reputation
  • A channel for their passion and fascination
  • Wider perspectives and experiences

The real power of Mind Magic and Psychological Artistry in the kit lies not with just the materials, but the effect that the delivery of these have on others. By doing this, you are tapping into the emotions of mystery combined with the power of the Personal Touch. To learn more about this, please see mindsways.com/SNT/

THEATER OF THE MIND

In the kit and the supporting DVD, we uncover the principles behind our perceptions, how we see the world and how those affect our thinking and belief systems. We look at making the materials into something that works for you, using these three levels:

  • Effects of Materials - triggers "how did that happen?"
  • Analysis of Materials - triggers "what does this mean for me?"
  • Practicality of Materials - explores how you can use the materials

This involves using a combination of Psychology, Neuroscience, Smart Thinking and the ideas, tools and techniques from Mind Magic. The principles and lessons are useful in understanding our belief systems, how we think and act. It is in our minds that we experience emotions, thoughts and actions. These are in turn determined by the silent questions we ask ourselves.

The SNT kit is used as a reflection of how the mind works. We use the 3 levels above as a lens to increase our understanding how our minds control our actions, emotions and thoughts. It is through this that our minds tell us stories that justify our actions. For more on this, please see mindsways.com/SNT/

WHAT PEOPLE SAY

The feedback from people around the world have been extremely positive, with them saying things like:

  • "It really was most enjoyable and enlightening"
  • "A great eye opener!"
  • "Thank you, the SNT Kit has certainly proved to be an invaluable tool for my work"

The SNT kit provides an unorthodox approach to understanding human behaviour, illustrating and promoting our messages, and this is where the real power lies. As Marty Neumeier says in ZAG “ Be Different - NO Really Different”. For more of what people say, please see mindsways.com/what-people-say/

WHAT IS PSYCHOLOGICAL ARTISTRY?

There are many definitions of psychology, some people will say it's about interpreting thoughts, influencing people's behaviour or getting a better understanding of motivation. It is all of these and more, but the one that sums it up for me is “the science of how we think”. 

Next is the artistry part, again, there have been many definitions but I like to think that artistry is a blend of:

  • Creating connection, rapport and emotions
  • Telling stories
  • Gaining and holding attention
  • Producing insights
  • Displaying human nature
  • Cognition
  • Show, Not Tell

Therefore, Psychological Artistry is the blending of these two to create a method for successful communication. Psychological Artistry is where science and art meet Mind Magic. Please take a look here at these examples: the McGurk effect and Prof. Richard Wiseman’s “The Incredible Colour Changing Card Effect”, a well-known Fred Astaire clip and Rory Sutherland's Perspective Is Everything talk. You can see them by going to mindsways.com/SNT/#PsychologicalArtistry.

GET YOUR SNT KIT NOW

The Show Not Tell is for people who are curious, who want to learn attention-grabbing techniques, who want to improve how they connect and communicate with others and for those who want to express who they are and stand out from the crowd.

It is about adding a whole new tool set and training you to be able to apply the techniques and ideas from Psychological Artistry so you can amplify what you do.

For more information, to watch the videos and to get your SNT kit, go to mindsways.com/SNT

George

P.S. We're also providing workshops across the UK using and teaching the techniques in the SNT kit. For more information on this, please see mindsways.com/SMS/

P.P.S. We're also offering a separate pack that can be integrated with the SNT kit called The Fascination Pack. For this, please see mindsways.com/TFP/

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